As Instagram has grown and grown, more users have been working to build their presence on the platform, but have often found that it's not easy to expand your following, with social media users seemingly less likely to tap 'follow' than they have been on Facebook and Twitter. It can be frustrating, and it can take up more time - and with your audience growing at such a gradual rate, some even end up questioning whether the platform is worth it for their business at all. In this post, I'm going to look at ten common reasons why people...

The idea is that by giving users access to such information, Facebook can expand the pool of people keeping an eye out for potentially malicious actors. While not everyone will bother to check the details, it only takes one report on a suspect account to alert Facebook or Instagram’s security teams, and they can then review and remove questionable Pages and profiles before they have a chance to do any damage. Worth noting too, Facebook recently removed a cluster of 652 Pages, groups and accounts which were found to be engaging in coordinated, inauthentic activity, likely designed to manipulate...

“When users type queries into the Google Search bar, our goal is to make sure they receive the most relevant answers in a matter of seconds,” Google said in statement. “Search is not used to set a political agenda and we don’t bias our results toward any political ideology. Every year, we issue hundreds of improvements to our algorithms to ensure they surface high-quality content in response to users’ queries. We continually work to improve Google Search and we never rank search results to manipulate political sentiment.” Trump’s administration will investigate whether Google is showing bias in its search...

These days, Facebook and Instagram go hand in hand. The two services offer integration you simply won’t find across any other social media platforms. Unlike Twitter, which publishes your Instagram posts as basic web links, Facebook actually lets you share images directly from the photo-sharing app to your timeline and News Feed. It makes sense for Facebook to provide streamlined features for a popular app like Instagram, especially given the social media giant bought the platform for $1 billion in cash and stock nearly six years ago. That said, the best thing about syncing your Facebook and Instagram accounts...

From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Thankfully, there are a bunch of awesome social media management tools available to help. These tools can streamline your workflows, help you save some time, and even ensure your content reaches the right audience at the right time. With so many great social media management tools out there, we thought it could be great to showcase some of the top ones to help you pick what’s best for your business. Best...

“We know that people want a relevant Twitter timeline. One way to do this is by unfollowing people they don’t engage with regularly. We ran an incredibly limited test to surface accounts that people were not engaging with to check if they’d like to unfollow them.” Twitter says that the test ran for only a few days, with only a small amount of users, and has now been completed. There’s no word on a future, broader rollout of the same, but as noted, it raises some interesting questions about evolving social media usage.