In this digital world, online businesses aspire to catch the attention of users in a modern and smarter way. To achieve it, they need to traverse through new approaches. Here comes to spotlight is the user-generated content or UGC.
What is user-generated content?
“ It is the content by users for users.”
Generally, the UGC is the unbiased content created and published by the brand users, social media followers, fans, and influencers that highlight their experiences with the products or services. User-generated content has superseded other marketing trends and fallen into the advertising feeds of brands. Today, more than 86 percent of companies use user-generated content as part of their marketing strategy.
In this article, we have explained the ten best ideas to create wonderful user-generated content for your brand. Let’s start without any further ado.
Table of Content
1. Content From Social Media Platforms
In the year 2020, there are 3.81 million people actively using social media around the globe. That is the reason social media content matters. Whenever users look at the content on social media that is posted by an individual, then they may be influenced by their content. Perhaps, it can be used to gain more customers or followers on your social media platforms.
Generally, social media platforms help the brand to generate content for your users. Any user content that promotes your brand on the social media platform is the user-generated content for your business. When users create and share content on social media, they get 28% higher engagement than a standard company post.
Furthermore, you can embed your social media feed on your website also. you can use the Social Stream Designer WordPress plugin that will integrate various social media feeds from different social media platforms like Facebook, Twitter, Instagram, and many more. With this plugin, you can create a responsive wall on your WordPress website or blog in a few minutes. In addition to this, the plugin also provides more than 40 customization options to make your social stream feeds more attractive.
Related Read: How To Increase Your Social Media Engagement
2. Consumer Survey
The customer survey provides powerful insights you need to make a better decision for your business. Moreover, it is great user-generated content that is useful for identifying unhappy consumers and those who like your product or service.
In general, surveys can be used to figure out attitudes, reactions, to evaluate customer satisfaction, estimate their opinions about different problems. Another benefit of customer surveys is that collecting outcomes can be quick. Within a few minutes, you can design and load a customer feedback survey and send it to your customers for their response. From the customer survey data, you can find your strengths, weaknesses, and get the right way to improve them to gain more customers.
3. Run Contests
A contest is a wonderful way to increase awareness about a product or service. Contest not just helps you to enhance the volume of user-generated content submissions, but they also help increase their quality. However, when you create a contest, it is important to keep things as simple as possible.
Additionally, it is the best way to convert your brand leads to valuable customers. The key to running a successful contest is to make sure that the reward is fair enough to motivate your participation. If the product is relevant to your participant, then chances are they were looking for it in the first place, and giving it to them for free just made you move forward ahead of your competitors. They will most likely purchase more if your product or service satisfies them.
Furthermore, running contests also improve the customer-brand relationship and allows more people to participate in it. It will drive a real result for your online business. If your WordPress website has Google Analytics, then track contest page visits, referral traffic, other website traffic, and many more.
4. Review And Testimonials
Customer reviews are a popular user-generated content strategy. One research found that around 68% of customers must see at least four reviews before trusting a brand. And, approximately 40 percent of consumers will stop using a business after they read negative reviews.
The business reviews help your consumers to make a buying decision without any hurdle. While you may decide to remove all the negative reviews about your business, those are still valuable user-generated content that provides honest opinions from real users. Customer feedback can help you with what needs to be improved with your products or services. This thing is not only beneficial to the next customer but your business as a whole.
Reviews are powerful as the platform they are built upon. That is the reason it is important to gather reviews from third-party review websites like Google review, Facebook review, and many more, or direct reviews on a website. It is the most vital form of feedback that can help brands grow globally and motivate audience interactions.
However, you can also invite your customers to share their unique or successful testimonials. It is a great way to display your products while inspiring others to purchase from your website.
5. Video Content
A great video is a video that is enjoyed by visitors. These different types of videos, such as 360-degree product videos, product demo videos, animated videos, and corporate videos. The Facebook study has demonstrated that users spend 3x more time watching live videos than normal videos. With the live video, you can get more user-created content.
Moreover, Instagram videos create around 3x more comments rather than Instagram photo posts. Instagram videos generally include short videos posted by real customers on Instagram with the tag of a particular brand. Brands can repost the stories as user-generated content to engage more audiences and create valid promotions on social media.
Similarly, imagine you are browsing a YouTube channel, and you look at a brand being supported by some authentic customers through a small video. So, it will catch your attention. With the videos, they can tell you about the branded products, especially the unboxing videos displaying all the inside products and how well it works for them. That type of video is enough to create a sense of desire in the consumers.
Important Reading: Powerful Video Marketing Strategy To Boost Your Sales
6. Create a Blog Post
Publishing blog posts also helps you to increase user-generated content with comments. In this digital world, blogging is a trending profession. The successful bloggers create quality content that focuses on gaining attention from the users. When you create your blog with high-quality images and video it will gain the visitor’s attention.
Bloggers display and promote products with their how to use tutorials and videos. This type of content acts as user-generated content for the brand and gives your brand recognition among large scale audiences. In addition to this, any content uploaded by the bloggers related to the brand is the user-created content that can help the brand increase followers and drive sales.
7. Hashtag Campaigns
Hashtags are the best way to search for topics on social networks that have a common idea. It will increase your reach, engage with your followers, develop new ways of communication, increase brand recognition and awareness on the social media network.
There are two important benefits of using hashtags in the campaign. The first is monitoring the performance of your online campaign by simply focusing on your branded hashtags. The second is user-generated content. For instance, when a user puts one of your brand hashtags in one of their posts, they are enhancing your presence on the specific social media platform.
Hashtag campaigns are promotional events in which the content is posted by the followers using a particular brand hashtag. In addition to this, brands use them to show their products or services. Generally, online businesses create their hashtag campaigns to boost their interaction with their targeted audience. It is a perfect way to showcase user-generated content during the event or to make a well-known event.
8. Case Study
A case study acts as a tale, featuring a real-world situation where specific products or services are used in a way that reveals their value. Interesting case studies ride possibilities through how a real customer identified a particular pain point, started using your product or service. Also, overcome that pain point while acquiring additional benefits.
When the customers write in-detailed reviews explaining the benefits and drawbacks regarding products or services, brands can use the content to attract more customers. This type of content is the user-generated content for the brand that helps your business to display its products dynamically. Brands can use this on their website to share the views of other genuine customers to gain more potential customers.
9. Host Interactive Events With Customers
The user-generated content is a great way to create awareness about the product. To make an interactive session with customers, brands can organize events like workshops, webinars, chat shows, conferences, seminars, and many more.
Furthermore, this type of concept is followed by big companies to gain more visitor’s attention and hike the audience engagement. In such events, sometimes the words of customers become an advertising statement for brand advertising.
10. Offer Rewards
Normally, there is nothing else that can inspire users more than rewarding their efforts for your brand. The good thing about the reward is that users generally are not required to do difficult work to earn. For a brand, it will take a few minutes to create a short video, a reward banner to easily motivate more participants.
In addition to this, rewards are not expensive, unlike a contest reward or price. With the rewards, users not only feel they are a part of the brand, but it draws new users to submit a new contest as well. After getting a reward from you, they will also share their experience and motivate others to purchase your products or services. This thing helps you to increase the revenue from your brand.
That is the end! User-generated content is powerful compared to brand-driven content. With the customer-generated content, you can build the brand more trustworthy and authentic. It is a cost-effective marketing strategy to hike traffic to your website. So, we motivate you to implement as many as the above-explained ideas for your brand.
Importantly, you can use our Internet Marketing Services to drive traffic to your website and boost the conversion rate. We are also providing an advanced internal marketing service as per your requirements and budget. Feel free to contact us anytime.