In this digital world, online businesses aspire to catch the attention of users in a modern and smarter way. To achieve it, they need to traverse through new approaches. Here comes to spotlight is the user-generated content or UGC. What is user-generated content? “ It is the content by users for users.” Generally, the UGC is the unbiased content created and published by the brand users, social media followers, fans, and influencers that highlight their experiences with the products or services. User-generated content has superseded other marketing trends and fallen into the advertising feeds of brands. Today, more than...