Quality content is mandatory for driving more traffic and ranking higher on the search engine result page. It is essential to achieve your business goals. Some marketers disclose that generating organic traffic and lead is the biggest hurdle. Indeed, the best way is to use content amplification. Are you aware of the content amplification strategy? Let's get to know. It is a multichannel approach that defines the method for using different channels to promote your brand on the digital platform. Generally, marketers use content amplification to raise ROI. If you promote your brand using several channels, then, it will...
Social media is an important channel to make an eminent brand in the online market. It also helps you to strengthen your relationship with your customers. If you smartly engage your social media visitors, then, they may convert into your customers. In this way, you can also increase your product sales through social media engagement. However, the number of companies have failed with their social media marketing due to feeble strategies. Here, in this article, we will explain 15 powerful social media engagement tips with an additional bonus tip. Let’s begin! Table of Contents 1. Develop Emotional and Engaging...
Bloggers are now the third most trustworthy source of information, following only friends and family, according to a U.K. survey. That’s right: Bloggers are trusted more than celebrities, journalists, brands, and politicians. But how do you get people to fall in love with your blog in the first place? Well, just as your website homepage is like the front door to your business, so too is your blog homepage the front door to your business blog. A lot of it has to do with how your blog’s design. I mean, once you’re done creating the quality content that keeps...
Posts are entries that display in reverse order on your home page and/or blog page. Posts usually have comment fields beneath them and are included in your site’s RSS feed. To write a post: Log in to your WordPress Administration Screen (Dashboard). Click the ‘Posts’ tab. Click the ‘Add New’ sub-tab. Start filling in the blanks: enter your post title in the upper field, and enter your post body content in the main post editing box below it. As needed, select a category, add tags, and make other selections from the sections below the post. (Each of these sections...
When you first start blogging, you probably had a ton of ideas. Eventually, however, there will come a time when you need to find new topics. Don’t get down on yourself if you run out of ideas. We’ve got your back. Here are some ideas you can use to get those creative juices flowing again. The first step in coming up with blog post topic ideas is to consider your audience. Put yourself in the shoes of who you imagine to be your blog’s ideal reader. Think about what questions they might have related to your overall blog topic....
As Instagram has grown and grown, more users have been working to build their presence on the platform, but have often found that it's not easy to expand your following, with social media users seemingly less likely to tap 'follow' than they have been on Facebook and Twitter. It can be frustrating, and it can take up more time - and with your audience growing at such a gradual rate, some even end up questioning whether the platform is worth it for their business at all. In this post, I'm going to look at ten common reasons why people...
The idea is that by giving users access to such information, Facebook can expand the pool of people keeping an eye out for potentially malicious actors. While not everyone will bother to check the details, it only takes one report on a suspect account to alert Facebook or Instagram’s security teams, and they can then review and remove questionable Pages and profiles before they have a chance to do any damage. Worth noting too, Facebook recently removed a cluster of 652 Pages, groups and accounts which were found to be engaging in coordinated, inauthentic activity, likely designed to manipulate...
“When users type queries into the Google Search bar, our goal is to make sure they receive the most relevant answers in a matter of seconds,” Google said in statement. “Search is not used to set a political agenda and we don’t bias our results toward any political ideology. Every year, we issue hundreds of improvements to our algorithms to ensure they surface high-quality content in response to users’ queries. We continually work to improve Google Search and we never rank search results to manipulate political sentiment.” Trump’s administration will investigate whether Google is showing bias in its search...
These days, Facebook and Instagram go hand in hand. The two services offer integration you simply won’t find across any other social media platforms. Unlike Twitter, which publishes your Instagram posts as basic web links, Facebook actually lets you share images directly from the photo-sharing app to your timeline and News Feed. It makes sense for Facebook to provide streamlined features for a popular app like Instagram, especially given the social media giant bought the platform for $1 billion in cash and stock nearly six years ago. That said, the best thing about syncing your Facebook and Instagram accounts...
From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Thankfully, there are a bunch of awesome social media management tools available to help. These tools can streamline your workflows, help you save some time, and even ensure your content reaches the right audience at the right time. With so many great social media management tools out there, we thought it could be great to showcase some of the top ones to help you pick what’s best for your business. Best...