If you are a marketer or are in charge of marketing activities for your company, you already know the importance of social media integration in marketing campaigns. Most companies and individuals leverage the power of social media to increase their product reach as well as gain market access to places they would not reach physically or through mainstream media such as radio, television, and newspaper advert. While individuals and companies invest most of their efforts on social media, the problem is that most of these companies have individuals or separate accounts for each social media platform, making it difficult...